Success requires more than just a great idea.

Who should read this book

It's a primer for new and future entrepreneurs who understand that launching a new business is more than just a great idea or a dream. It walks through marketing, finance, law, production, and accounting — everything that is the foundation of any business.

Jeff's writing also appears in Total Brand, the Daily Business Review, Inventors' Digest, and A Roadmap to Financing Your Business.

In this book, you will discover

• The pros and cons of being an entrepreneur
• The impact of being an entrepreneur on yourself and your family
• The elements of a successful business — not just a good idea
• The structure of a solid business plan for you, your employees, and your financiers
• How to target the right audience for your goods or services
• How to create and build a brand
• The concepts of an accounting system and the meaning of financial statements
• The sources of funding for your business